Pakistan International Airlines (PIA) is looking for the creative agencies for managing digital handles of the National Flag Carrier with following scope of service:
- Manage, monitor and engage social media platforms to promote PIA’s services, products and destinations, and to further uplift the image & brand of PIA through community-building measures on social media. Social media platforms to include Facebook, Twitter, YouTube, LinkedIn, Instagram and Snap-chat which will follow a social media strategy developed and mutually agreed upon by PIA and the Agency.
- Digital PR and Crisis Communications to manage the digital community through posts, responses, online press releases, blogs, digital placements, media monitoring, event activations and engaging with the bloggers community and key opinion leaders (in consultation with PIA).
- Developing innovative and creative marketing campaigns to increase engagement, and executing them with, but not limited to, media buying, boosting and placement (in consultation with PIA).
- Monthly reporting of data analytics of each of the social media platforms to note trends, popular content and performance in general.
Participating agencies will be evaluated as per criteria defined in the TORs available on www.piac.com.pk or www.ppra.org.pk. Bids must be received to the following office complete in all aspects not later than 15 days of this advertisement. PlA reserves the right to accept or reject any bid based on the laid down criteria given in the TORs.